Impression vs click ratio1/11/2024 ![]() An engagement, or a click, happens when the user actually follows through and clicks on the ad. With an impression a user only sees an advertisement. The difference between an impression and a click is simplein fact, the definition is all in their names. ![]() Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.Ī low impression share on the Search Network means your keywords are matching customer searches, but your ads aren’t appearing due to other issues.
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